Fair Car Insurance. Now in Indiana.

Live in Indiana? Welcome to the fair car insurance club. As of today, Root is now available in Indiana—from state line to sweet state line. Get a Root quote This is a special move for us. Indiana is our sister state—just across the… read more

We Asked 500 Americans What They Thought About Car Insurance. Here’s What They Said.

You know what no one ever says? “Man, I love car insurance.” And there has to be a reason for that.… read more

3 (More!) Ways Traditional Insurance is B.S.

You've read 3 Ways Traditional Car Insurance is B.S.? Awesome. We're not quite finished. Here are m… read more

3 Ways Traditional Insurance is Bulls**t

We'll call it straight. Root exists because traditional insurance is broken. It's needlessly complex… read more

Time to shake things up.

We created Root to revolutionize the industry and make car insurance better. And while we love havin… read more

Meet the Winners of the Dayton Good Driver Challenge!

We have a winner! After six weeks of careful turns, smooth stops, and absolutely-no-tailgating, we’r… read more

Arizona, say hello to fair car insurance.

It's hard to believe that it’s only been six months since we officially launched Root Insurance in o… read more