We made it, Utah.

Things are getting real now. As of today, we are a licensed auto insurance carrier in the state of Utah — home of the frisbee, the very first department store, and the Utahraptor. (We're not kidding.) That makes Utah our fourth state. We're honored. Okay, Utahans.… read more

3 Things Root Members *Never* Pay For

The news is in. Rates for traditional car insurance are on the rise...again. And people aren't happy… read more

Fair Car Insurance. Now in Indiana.

Live in Indiana? Welcome to the fair car insurance club. As of today, Root is now available in India… read more

We Asked 500 Americans What They Thought About Car Insurance. Here’s What They Said.

You know what no one ever says? “Man, I love car insurance.” And there has to be a reason for that.… read more

3 (More!) Ways Traditional Insurance is B.S.

You've read 3 Ways Traditional Car Insurance is B.S.? Awesome. We're not quite finished. Here are m… read more

3 Ways Traditional Insurance is Bulls**t

We'll call it straight. Root exists because traditional insurance is broken. It's needlessly complex… read more

Time to shake things up.

We created Root to revolutionize the industry and make car insurance better. And while we love havin… read more