Nelle Smith

3 (More!) Ways Traditional Insurance is B.S.

You've read 3 Ways Traditional Car Insurance is B.S.? Awesome. We're not quite finished. Here are more ways traditional car insurance is screwing up. It’s B.S. because so much money goes to mascots. How many insurance mascots can you remember? Yeah. That's… read more

3 Ways Traditional Insurance is Bulls**t

We'll call it straight. Root exists because traditional insurance is broken. It's needlessly complex… read more

Time to shake things up.

We created Root to revolutionize the industry and make car insurance better. And while we love havin… read more

Meet the Winners of the Dayton Good Driver Challenge!

We have a winner! After six weeks of careful turns, smooth stops, and absolutely-no-tailgating, we’r… read more

Arizona, say hello to fair car insurance.

It's hard to believe that it’s only been six months since we officially launched Root Insurance in o… read more

Announcing: The Root App for Android

This is not a drill. After months of hard work, driving around with multiple phones, troubleshooting… read more

Tell Your People About Root — And Get Up To $100 Cash

We’ll cut to the chase: we pay cash for each good driver you refer to us. $25 per referral, up to $1… read more