We've arrived, Kentucky.

Hey neighbor. Guess what?

Root has officially arrived in the Bluegrass state.

Get started here

We couldn't be happier. We're pretty fond of Kentucky here in our home state of Ohio, and it's not just because we share a border. We share a lot of things, like airports, an unhealthy obsession with college sports, and an affinity for fast food headquarters.

And now, we're sharing fair car insurance that rates you primarily based on how you drive. That means good drivers all across Kentucky can get really good rates.

And one thing all Wildcat, Cardinal, and thoroughbred enthusiasts can agree on? Good drivers should pay less for car insurance.

So here's what you do:

  1. Download the app and burn through the 47-second signup. (Forget everything you know about insurance forms.)
  2. Take the test drive. It's usually about three weeks.
  3. Get a rate based primarily on how you driveā€”up to 52% off your current rate.
  4. Purchase a policy with a few taps.

Manage your policy, file a claim, and access your insurance cards right in the app. We'll even cancel your old insurance for you. (It's the neighborly thing to do.)

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