Hello, World!

A year and a half ago, we deliberately made the choice to go through the arduous process of becoming an insurance carrier so we could build the best insurance company possible from the ground up. You can read more about Our Roots here.

Today, we are so excited to officially open our doors for business, starting with the great state of Ohio.

The Root app is available for free in the App Store today. To get covered, simply download the app, drive for two to three weeks, earn your rate, and we will send you a personalized quote based on your good driving. You can then choose to purchase Root Insurance with just a few clicks. It’s that simple.

We started Root because we think there’s a better way to do insurance – based on fairness. We don’t believe in hiding behind fuzzy business models and processes. If you’re a good driver, you should be able to pay for the protection you need at a price you deserve. Our philosophy is that simple, and your car insurance should be, too.

That’s why we’re starting by serving good drivers exclusively. Unlike other insurers, our data-driven model can actually tell the difference between the good drivers and the bad ones. We use real data to determine how you drive and your fair price to pay rather than basing rates primarily on outdated demographic data like most insurers.

Insurance should be there for you on your best days and especially your worst, the days you need someone to say, “I can help.” That’s a noble cause that we believe in. We’re here to cut through the bureaucratic red tape and offer you an insurance product that answers more questions than it begs, fits into your mobile lifestyle, and restores your belief in an industry that should always have your back.

We started in Ohio because, as we fondly say, it is the home of insurance innovation, hard-work, and fairplay. If you’re not lucky enough to live in this great state, don’t worry -- we’ll be available in your state soon. We are committed to building a community of good drivers everywhere. Thank you for being a part of the journey.

Head over to www.joinroot.com to learn all about us, or straight to the app store to get started today.

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Now in the App Store

App store
ROOT for iPhone