Root is looking for the Best Damn Driver in Dayton

Root Insurance loves good drivers. So we're launching a citywide search — the Root Good Driver Challenge — to find seriously talented drivers in Dayton, OH. The eight week contest kicks off on Monday, February 27th. (But you can download the app and get started immediately. Blog… read more

10 Reasons You Could Be Paying Too Much for Car Insurance

1. The singles penalty for policyholders You might not expect that your insurance premiums would be… read more

Big Data, Better Rates: Why Current Car Insurance Rate Calculations are Unfair

Shopping for auto insurance can be a lengthy process. Comparing rates from insurers and evaluating w… read more

Doug Ulman Joins our Board of Directors

We are excited to announce today that Doug Ulman, a national leader in cause and grassroots marketing, and local fixture to Columbus Ohio, has joined our Board of Directors. Read all about it here! We are a team of like-minded and strong-willed individuals, committed to building a fairer insurance industry, and we’re thrilled to have Doug on board – he excels in taking big ideas and giving them th… read more

Can Mobile Data Fix Car Insurance?

Here at Root, we believe that price is simply one piece of creating a fairer insurance industry. Rig… read more

Hello, World!

A year and a half ago, we deliberately made the choice to go through the arduous process of becoming an insurance carrier so we could build the best insurance company possible from the ground up. You can read more about Our Roots here. Today, we are so excited to officially open our doors for business, starting with the great state of Ohio. The Root app is available for free in the App Store toda… read more

Our Roots

As I sat in the ornate board room of one of America’s largest insurance companies, I heard the same excuses I had since I started in insurance as a teenager: change is scary and hard, and it’s better to not rock the boat. It always made my heart sink, stomach drop, and skin crawl. I remember when I was young and chose this industry – so excited to help people on their worst day, being there f… read more