And now for Louisiana.

Hey, Louisiana! Root has officially arrived in the Bayou State.

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Once upon a time, we took a long, hard look at the traditional car insurance industry and thought, how could we make it better?

Kind of like how someone looked at a turkey and thought, is this all there is?

Thanks for giving us the Turducken, Louisiana. We're giving you fair car insurance that rates you based primarily on how you drive.

And we're sure glad to be here, because the good drivers of Louisiana are paying too much for their auto insurance.

The big, traditional insurance companies have been hiking up your rates over the past year, some as much as 16%. Why pay more when you could be paying 52% less? We couldn't think of a good reason either.

So here's what you do.

  1. Download the app and burn through the 45 second signup. (Forget everything you know about insurance forms.)
  2. Take the test drive. It's usually about three weeks.
  3. Get a rate based primarily on how you drive—up to 52% off your current rate.
  4. Purchase a policy with a few taps.

You can do everything you need right in the app, including filing a claim, managing your insurance, and accessing your insurance cards. We'll even cancel your old insurance for you.

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